In June of 2016, Microsoft acquired LinkedIn with a hefty price tag north of $25 billion. 7) Microsoft paid $26.2 billion for LinkedIn in 2016. This just serves as further proof that LinkedIn is the place to go to reach your ideal customers and clients. 6) LinkedIn is the most-used social media platform amongst Fortune 500 companies.Īnother B2B statistic from LinkedIn’s Marketing Solutions Blog that should definitely peak your interest. If you double down on your LinkedIn efforts, you’ll be able to target the right people in the place they like to spend their scrolling time. From a B2B perspective, the decision-makers you’re trying to reach are using LinkedIn. This comes straight from LinkedIn’s Marketing Solutions Blog. 5) 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions. As of right now, that number works out to around 3 billion people.
LinkedIn CEO Jeff Weiner has said he wants LinkedIn to be the home of all working professionals across the world, and be the central hub for every job posting across the estimated 70 million companies worldwide. If you think 700 million is enough for LinkedIn to sit back and celebrate, you couldn’t be more wrong. We’ll dig into that one soon though… 4) LinkedIn’s reported user goal is 3 billion. To make that even more excited, LinkedIn users typically use the platform to find relevant content, meaning they’ll be much more willing to check out what you’re sharing. If that is the case, that’s over 100 million professionals you could be targeting every single day. Of those using the platform monthly, up to 40% are accessing it on a daily basis. 3) 40% of monthly active users use LinkedIn daily. Though, the combination of others signing up points to a strong performance for the social network, with 675 million monthly users. We know, total members are not the same as active ones. 2) LinkedIn has 675 million monthly users. LinkedIn has officially passed the half-billion user mark! Since they were founded in 2002, they’ve continued to grow their user base year after year. LinkedIn User Statistics 1) LinkedIn now has over 722+ million members. (Psst… If you want to skip ahead, here’s the table of contents one more time) Make sure you bookmark it to reference later. You’ll be able to use this post as a go-to resource for all things LinkedIn.
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We’ll show you the key findings from studies conducted by HubSpot, Business Insider, Content Marketing Institute, Buzzsumo,, and more…Įverything from how many B2B leads come from LinkedIn to how to write the perfect LinkedIn article title that’ll maximize your reach. To help you out, we’ve highlighted 5 8 of the most important LinkedIn statistics every B2B marketer should know, all compiled from the best research available on the web. Not to mention you need to know how to cut through the noise if you want to make it all worth it. Still, if you haven’t dug into LinkedIn yet, the time you need to commit could be frightening. Here’s a great video that covers some of the most common LinkedIn mistakes that people are still making: Of course, there’re PLENTY of common mistakes we see on the platform. They’re looking for content that can change the way they do business, which is most definitely music to the ears of a B2B marketer.īONUS: We all know that LinkedIn is taking off & becoming a great channel for marketers, new grads, and professionals of all industries.
They’re not there to find Buzzfeed quizzes, wedding photos, or memes. There isn’t the same barrier you need to break down like on other social platforms like Facebook. More often than not, they’re actually scrolling through actively looking for valuable content to read. It’s where most Fortune 500 decision-makers and executives like to spend their spare time. Even if you just skim through and dig into the stats that catch your eye, there’s plenty of value to be found here.)ĭOWNLOAD THE GUIDE (FREE) 2022 LinkedIn Statistics Overview (There’s also a recap at the end if you’re in a rush, but you’ll definitely get a lot more from it if you go through each section. We’ve broken down the stats into four different sections: You’re investing plenty of time into Facebook, curating content on Twitter, searching for great Instagram post ideas-but the one missing piece of the puzzle is this:Īnd in this post, we’re going to share 58 LinkedIn stats you can use to guide your 2022 marketing strategy and help you decide which tactics are worth investing in this year. What channels are you focusing on the most in 2022?
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